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Research papers

Global guidelines for television audience measurement

The international joint industry Audience Research Methods (ARM) Group plans to publish GGTAM, its Global Guidelines for Television Audience Measurement, in spring 1999. This paper first reviews the origin of these internationally endorsed and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Author: Peter Menneer
June 15, 1998
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Citation

Menneer, P. (1998a, June 15). Global guidelines for television audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement


Research reports

Standard demographic classification

The objective of this guideline is to aid researchers and research users in the field of international research. It endeavours to provide a pragmatic guide and advice to those wishing to apply the ESOMAR Social Grade in everyday research and forms a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). Standard demographic classification. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/standard-demographic-classification


Research papers

Changing 'deliveryscapes' in marketing

Much is happening in the way firms are (re)organising in order to best manage marketing activity, in how companies are reshaping their marketing departments in the light of a changing marketing landscape, and in the manner they are structuring...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Aidan O'Driscoll
June 15, 1997
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Citation

O'Driscoll, A. (1997a, June 15). Changing 'deliveryscapes' in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/changing-deliveryscapes-in-marketing


Research papers

Optimising performance and profitability of retail stores

This paper will present a method of assessing the performance of each store in a chain to determine the optimum performance potential and identify opportunities to improve performance. It will illustrate how this technique has been successfully used...

Catalogue: Seminar 1997: The Changing Retail Scene
Author: Douglas Parker
Company: Douglas Parker Associates (Pty) Ltd.
June 15, 1997
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Citation

Parker, D. (1997a, June 15). Optimising performance and profitability of retail stores. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimising-performance-and-profitability-of-retail-stores


Research reports

Pharmaceutical marketing research (German)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 2, 1997
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Citation

B.V., E. (1997a, March 02). Pharmaceutical marketing research (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-german-


Research papers

Negotiating China's first advertising law

This paper will argue that there is an opportunity for China market researchers, and perhaps researchers elsewhere in Asia, to incorporate an understanding of the new advertising law into their advertising pre-testing methodologies and...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: James Chadwick
November 1, 1996
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Citation

Chadwick, J. (1996a, November 01). Negotiating China's first advertising law . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/negotiating-china-s-first-advertising-law-


Research papers

Towards harmonization of international radio audience measurement

The paper describes work done to establish guidelines for the measurement of audiences to international radio broadcasters. Following a brief overview of the development of audience measurement services within international radio broadcasters, and a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Allen Cooper
Company: British Broadcasting Corporation (BBC)
June 15, 1996
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Citation

Cooper, A. (1996a, June 15). Towards harmonization of international radio audience measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-harmonization-of-international-radio-audience-measurement


Research reports

Pharmaceutical marketing research

Pharmaceutical marketing research must always be conducted in full conformitywith the principles laid down in the ICC/ESOMAR International Code ofMarketing and Social Research Practice (1995). Because of the specialcharacteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-


Research reports

Pharmaceutical marketing research (Spanish)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-spanish-